— Advanced Bionics and Phonak introduce Naída Link, the first hearing aid capable of communicating with a cochlear implant —

Valencia, Calif., May 11,  2016 — Advanced Bionics (AB) and Phonak announced today the introduction of the new Naída bimodal hearing solution featuring the Phonak Naída™ Link, the world’s first hearing aid offering full-bandwidth, bidirectional audio streaming with the Naída CI sound processor from AB. Using shared technology co-developed by AB and Phonak, the Naída devices are able to communicate with each other in a way no other hearing aid and cochlear implant combination can match.

“After years of combined efforts in audiology, R&D and product management, we are delivering a game changer in technology. Two Naída devices — a CI and hearing aid — can now use the same advanced automatic technology and stream the audio signal from one side to the other. This means they can respond and adjust the same way to changing listening situations, as if they are one system,” said Dr. Hans Mülder, Marketing Director at Phonak Communications AG. “It is very rewarding to see AB and Phonak delivering on the expectations that were raised when the two companies came together.”

By transmitting audio information as well as sharing automatic features, controls, and the wireless Roger™ system, the AB and Phonak Naída devices make it easier to hear with them together. Studies show that this provides a proven advantage for hearing in noise and greater listening comfort compared to using a cochlear implant and any other hearing aid.^1,2

Approximately 40% to 60% of cochlear implant recipients are considered “bimodal”, which means they wear a hearing aid on one ear in combination with using a cochlear implant on the other.³ “This breakthrough in bimodal hearing means we can deliver better hearing to more people affected by significant hearing loss and that’s always our goal,” said Hansjuerg Emch, President of Advanced Bionics and Group Vice President of the Sonova Medical Division. 

The Phonak Naída Link hearing aid will be available starting this summer in the United States 
and Europe.


About Advanced Bionics

Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that allows recipients to hear their best.

AB offers the most sophisticated cochlear implant system on the market, the HiResolution™ Bionic Ear System, with five times more sound resolution than its competitors, designed to help recipients hear in noisy settings and enjoy the full dimensions of music and tonal languages.

With sales in over 50 countries and a proven track record for developing high-performing, state-of-the-art products, AB’s talented group of technologists and professionals from all over the world are driven to succeed, work with integrity and stay firmly committed to quality.


About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

<sup>1. Veugen LC, Chalupper J, Snik AF, van Opstal AJ, Mens LH. (2016) Matching automatic gain control across devices in bimodal cochlear implant users. Ear and Hearing (2015 Dec 10, epub ahead of print)
2. Advanced Bionics (2016) Adaptive Phonak Digital Bimodal Fitting Formula: Optimizing Hearing for Listeners with a Cochlear Implant and Contralateral Hearing Aid White Paper
3. Dorman MF, Gifford RH. (2010) Combining acoustic and electric stimulation in the service of speech recognition. International Journal of Audiology 49(12): 912-919</sup>


Media Contact:   

Olivia Duarte
Advanced Bionics
661.362.1400
MediaInquiries@AdvancedBionics.com


Jorge Neto
Phonak AG
+41 58 928 01 01
jorge.neto@phonak.com